Colgate Sensitive Advanced Clean Fluoride Toothpaste provides 24/7 sensitivity protection (with twice daily brushing, relief in up to two weeks) and gets to hard to reach areas. Specially developed for people with sensitive teeth to relieve tooth sensitivity with regular use. Microfoam is activated during brushing to get to hardtoreach areas of the teeth, delivering a deep clean feeling.  Where does sensitive tooth pain come from? As gums recede, parts of your teeth that aren't protected by enamel become uncovered. This leads to exposed dentine with thousands of microscopic pathways leading into the tooth's nerve centre. When teeth make contact with something hot, cold or sweet, sensations are carried directly to the nerves, causing painful tooth sensitivity.

• 24/7 sensitivity protection with twice daily brushing, relief in up to two weeks
• Microfoam is activated during brushing to get to hardtoreach areas of the teeth
• Specifically developed for people with sensitive teeth to relieve tooth sensitivity with regular use
• Delivers a deep clean feeling
• Sensitive fluoride toothpaste